Hummus Innovation from Eat Well Enjoy Life

Hummus Innovation Continues with 3 New Flavors!

NEW ORLEANS – June 10, 2012  Hummus innovation continues as Eat Well Enjoy Life (EWEL), makers of unique “non chick pea” hummus, features its three newest flavors and a new low fat low fat hummus made with Greek Yogurt at the International Dairy Deli Bakery Association (IDDBA) annual seminar and exposition June 10-12.

Hummus Innovation from Eat Well Enjoy Life! Joining the company’s already popular line of unique hummus flavors (available in 10-oz. packages) are three new products — each with a new bean base and new gourmet topping:

Red Lentil Chipotle Hummus
with Poblano Pepper & Corn Topping

Wasabi Edamame Hummus
with Ginger & Black Sesame Topping.

Black Bean Hummus
with Spicy Roasted Corn Relish.

In addition, EWEL is for the first time sampling its new hummus containing Greek Yogurt as a lower in fat and calories offering. The new Lite line has 50% less fat and 33% fewer calories than the leading national brand of traditional hummus. The addition of the Greek Yogurt allows not only lower fat and calories, but compared to other “light” style hummus on the market, there is no sacrificing of smooth and creamy texture or flavor.

As the market continues to seek “something different” in the hummus category, EWEL’s distinctive and innovative brand is seeing rapid growth on store shelves and can now be found nationally in retailers including Harris Teeter, Albertson’s, Kroger, Ralph’s, QFC, ShopRite, Super Target, Frys, Smiths, King Soopers, Sunflower Markets, Sprouts, Gelsons, Shaw’s, Demoulas, Schnucks, Dierbergs, Central Markets and King Kullen.

“We continue to find ways to shake up the hummus market with exciting new offerings that meet the need for retailers and consumers for ‘something different’ than the same old hummus. Our new flavors and toppings combinations are already seeing great acceptance in the market and the new Lite offering fills another void for an even healthier hummus that still has exceptional taste and flavor.”

Remarks VP of Sales Bob Ferraro

Featured recently on The TODAY Show, Lisa Lillien a.k.a. Hungry Girl (www.hungry-girl.com) chose Eat Well Enjoy Life’s (EWEL) Sweet and Spicy Black Bean hummus as part of her healthier low fat, low calorie summer BBQ foods round-up.

“This is the best store-bought hummus I have ever tasted!” 

said Lillien, who also noted the hummus’ corn and pineapple topping and praised its 40 calories per serving. EWEL’s original line of flavors includes three great-tasting bean hummus flavors combined with a variety of delicious gourmet toppings:

  • Tuscan White Bean Hummus with Roasted Garlic Tapenade.
  • Spicy Yellow Lentil Hummus with Sunflower Seeds and Apricot.
  • Edamame Hummus with Roasted Red Pepper & Toasted Sesame.
  • Tuscan White Bean Hummus with Roasted Pine Nuts & Herbs.
  •  Original Plain Edamame.

In addition to exceptional taste and variety, EWEL is satisfying the need for healthy nutritious foods. It’s gluten-free, high in protein and fiber, and rich in other nutrients. Look for EWEL’s groovy striped lids that jump off the shelf, and find out what everyone’s talking about! Eat Well Enjoy Life is available in a variety of packaging sizes including 10, 16, 24, and 32 ounces. The company also recently moved to a new 8 pack case from its previous 12 pack.

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