Low-Fat Hummus by Eat Well Enjoy Life
Eat Well Enjoy Life Challenges the Leading Hummus Brand
Eat Well Enjoy Life Challenges the Leading Market Brand Hummus
Low-Fat Hummus by Eat Well Enjoy Life debuts at The Winter Fancy Food Show. Smooth and creamy yet with exceptional rich traditional hummus flavor, the new hummus contains Greek Yogurt making it lower in fat and calories than other leading hummus brands.
SAN FRANCISCO – January 20, 2013 Low-Fat Hummus by Eat Well Enjoy Life debuts! EWEL hummus innovation continues to challenge the market by creating a low fat hummus that delivers exceptional taste. Traditionally most “low fat” versions of hummus reduce the tahini and oil (fat, flavor and texture elements) and substitute more water and beans, resulting in a lower fat hummus but with little to no flavor and a greatly reduced smooth, creamy texture. EWEL looked at many different ways to overcome this and finally found that by adding Greek Yogurt they achieved everything in terms of superior nutrition, texture and taste.
This “happy accident” resulted in a better whole flavor sensory experience by delivering a truly rich, creamy and smooth texture not typically found in hummus let alone a “low fat” product.
A two-tablespoon serving is just 50 calories, with only 2.5 g of fat and no saturated fat. Weight Watchers values it a 1 on its PointsPlus system, with the leading national brand in this category given a 2. With half the fat and a third fewer calories than the leading national brand, EWEL is ushering in a new category of low fat hummus.
“We are thrilled with the feedback from the market especially on the superior flavor, mouth-feel and smooth texture of our low-fat hummus,”
“There is no other hummus on the market today that can claim such exceptional taste and texture with this level of nutrition.”
Bob Ferraro, VP of Sales for Eat Well Enjoy Life
For retailers and consumers, EWEL’s new hummus line also represents the marriage of two of today’s hottest food categories – Hummus and Greek Yogurt – both healthy foods loaded with nutritional benefits. Now hummus lovers everywhere can enjoy the light refreshing taste and creamy texture of a “light” traditional hummus with delicious gourmet toppings.
Joining Eat Well Enjoy Life’s already popular “green” line of unique non-chick pea bean hummus are five new and exciting Greek Yogurt traditional hummus flavors in three sizes (10 oz. 16 oz. and 32 oz.):
- Classic Hummus with Greek Yogurt
- Roasted Red Pepper Hummus with Greek Yogurt
- Roasted Garlic Hummus with Greek Yogurt
- Spicy Hummus with Greek Yogurt
- Roasted Pine Nuts Hummus with Greek Yogurt
As the market continues to seek “something different” in the hummus category, EWEL’s distinctive and innovative brand is seeing rapid growth on store shelves and can now be found nationally in retailers including Harris Teeter, Albertson’s, Kroger, Ralph’s, QFC, ShopRite, Super Target, Frys, Smiths, King Soopers, Sunflower Markets, Sprouts, Gelsons, Shaw’s, Schnucks, Dierbergs, Central Markets, King Kullen and Big Y.
The Innovative Hummus Family Grows
EWEL’s original “green” line of non-chick pea flavors includes eight great-tasting bean hummus flavors combined with a variety of delicious gourmet toppings and a Hummus Trio Pack
- Edamame Hummus
- Edamame Hummus with Red Pepper & Toasted Sesame
- White Bean Hummus with Roasted Pine Nuts & Herbs
- White Bean Hummus with Roasted Garlic Tapenade
- Spicy Yellow Lentil Hummus with Sunflower Seeds and Apricot
- Red Lentil Chipotle Hummus with Roasted Corn & Poblano
- Black Bean Hummus with Roasted Corn and Chipotle
- Wasabi Edamame Hummus with Ginger Topping
- Hummus Trio (Edamame, Red Lentil and White Bean)
In addition to exceptional taste and variety, EWEL is satisfying the need for healthy nutritious foods. It’s gluten-free, high in protein and fiber, and rich in other nutrients. Look for EWEL’s groovy striped lids that jump off the shelf, and find out what everyone’s talking about! Eat Well Enjoy Life is available in a variety of packaging sizes including 10, 16, 24, and 32 ounces. The company also recently moved to a new 8 pack case from its previous 12 pack.
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